MAIA Business Services

I was presented with the brief to rebrand Maia Business Services. Guidelines included a modern, minimalistic design with a colour scheme of blue, grey/silver and an accent colour. It needed to portray forward thinking, targeting an audience of both males and females aged 45+ located in the UK or Ireland.

I began by, not only researching the company; Maia Business Services, but also the story behind the name Maia. I found that Maia was the oldest of seven beautiful sisters known as the Pleiades. The Greek myths tell of Maia and her sisters being pursued by a giant huntsman and turned into doves to preserve their safety. So I wanted to incorporate the dove into the final branding. The dove not only includes the accent colour mentioned in the brief but the dove is also forward facing, portraying forward thinking.